Nettwerk recording artist, Ladytron, have begun to reveal information about their upcoming 5th studio album. Gravity The Seducer, the follow up to 2008's Velocifero, will be in stores September 13th in the US and September 12th in the UK.
“The title is a lyric from the track “90 Degrees,” which comes towards the end of the album, and is one of the most definitive moments in terms of the album’s overall feel,” says Ladytron’s Daniel Hunt.
After the March 29th release of Best Of Ladytron: 00-10, the new studio album is another chapter after a decade’s worth of evocative, instinctive yet deliberate electronic pop music. "Gravity the Seducer is more of a jump than the last album was, more ethereal & melodic, a touch more abstract in places than we've gone before, baroque ‘n' roll. It was a pleasure to make, took us right through last summer. It's our best record in my opinion," continues Hunt.